Trevor Escalante discusses his journey into the restaurant industry, influenced by his family's history in food service. He worked his way up from entry-level roles to corporate training and store opening, but sought independence. Trevor co-founded a German and Mexican food truck with his father, then opened a German restaurant. He later started Fish  & CO, a seafood restaurant, just before the pandemic hit, which forced a three-month closure. Fish prices surged from $38/10 lbs in 2020 to $120/10 lbs in 2022. Despite challenges, Trevor emphasizes the importance of knowing one's worth, treating employees well, and being open to change and innovation in business.