Behind The Podcast

Is video the future of podcasting? We discuss the rise of video podcasts and what it means for creators and listeners alike. Plus, we'll explore the potential impact of AI on the industry, from Google's NotebookLM to the question of whether AI can ever truly replicate the magic of human connection. We'll also touch on the importance of accessibility, highlighting the "Shaping Tomorrow" podcast's commitment to inclusivity.

This podcast was voice by NotebookLM

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This week the pod-nerds, Jules and Stocks, were worried there wasn't much to talk about. But then along came Megan Markle, Sora and the 'Daddy of all podcasts'. All the big movers and shakers are present - and providing ample fodder for the gents to chew through.

[01:30] Lemonada sign Megan Markle and will publish all Archetypes podcast episodes

[05:20] Brene Brown also leaving Spotify

[06:56] Alex Cooper on the Success of Call Her Daddy

[10:53] YouTube Domination

[17:06] It's been a big week for mindblowing AI - with launch of Sora and Real News Podcast

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This week the pod nerds enjoy a last face-to-face chat before Jules' summer of lerve comes to an end and he returns to frosty Scotland. They approve of the Kelce brothers mobilising the Swifties, they dive into the poorly timed layoffs at Sirius XM, changes to Spotify for Podcasters, what NOT to talk about on podcasts and which Aussie brands are advertising on podcasts.

[00:59] Taylor Swift Fans rig Podcast of the Year

[03:54] Layoffs at Sirius XM

[04:55] Changes to the Spotify Platform for Podcasters 

[10:18] Companion Podcast Trend Continues

[13:52] Don't Go There Topics for Podcasters

[16:33] Top Aussie Pod Advertisers

 

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Much for the pod nerds to talk about in this weeks episode, including Joe Rogan's new podcast deal, Spotifie's Q4 resutls and their new strategy. Plus, start saving for the iHeart Pod Awards and the ultimate true crime recommendation.

In this weeks episode:

[01:37] Joe Rogan and Alex Cooper are no longer exclusive, Spotify Improving their margins & HOW SPOTIFY”S PODCAST BET WENT WRONG

[09:56] The Podwinter continues 

[11:29] Triton Podcast Report

[13:42] Acast blocks YouTube

[15:12] iHeart Podcast Awards 

[20:21] Podcast Recommendation: Who Killed JFK

What do you think of the Smartless Podcast Deal?

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The lads are back for 2024 with season 5 of Behind the Podcast - distilling and dissecting the biggest stories from the week in tech, podcasting and media.

In this weeks episode:

[00:40] The Smart Money Is on Smartless

[06:04] Amazon and Netflix get into live sport 

[11:05] Apple’s download numbers nosedive, The incredible shrinking podcast industry & Spotify spits the dummy

[17:35] Podcasting in the world of AI  & Will.i.am AI Partner

[20:50] NPR is hiring again 

What do you think of the Smartless Podcast Deal?

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It's the last episode for the year so Jules is drinking mulled wine and Stocks is singing carols, but it doesn't look like Spotify will be getting any presents this year. The friends unpack the recent stock sell-off by Spotify ex-CFO Paul Vogel and the future for 'big green', plus some predictions for YouTube and end of year recommendations.

[01:34] Spotify's CFO is out days after mass layoffs, Spotify's former podcast boss calls out the company for setting 'money on fire' with costly celeb deals, The casualties of the podcasting bloodbath

[11:35] Latest Features of YouTube Music

[17:39] How Rap’s Elder Statesmen Took Over Podcasting, TV, and Everything Else

[19:54] Tyler Goodson of ‘S-Town’ Podcast Is Shot Dead in Police Standoff

[21:07] Apple names Wiser than Me Podcast of the Year

Holiday Listening Recommendations

From Stocks: Marc Maron - Taika Waititi

From Jules: The Rest is Entertainment

From Producer Mandy: The New Gurus, Violation, Hooked on Freddie, Rupert: The Last Mogul

Send your 2023 Podcast recommendations, contact Jules and Stocks, and follow BTP on Instagram HERE

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This week's episode is like a small cup of gelato with two scoops - full of flavour and easy to binge. Jules and Stocks jump into the hot topic of Spotify's very fresh lay offs and then serve up the tastiest pod stories of the week including Spotify vs Apple end of year wraps.

[01:09] Spotify lay offs

[06:01] ‘Never too late’: WA cops launch podcast to catch cold case killers

[10:12] NPR names new podcast chief as network seeks to regain footing

[11:54] Spotify vs Apple Wrapped

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In this week's episode, Jules and Stocks breakdown the winners and losers from the recent Australian Podcast Awards. They talk ad-blockers in podcasts and the lack of regulation that still exists in this space, and how optimistic they both are about the opportunities for content creators and podcasters in Australia.  Plus, the sad wash up from the Pushkin staff lay offs and how scaling up should not be left to venture capitalists.

[01:23] The Australian Podcast Awards Winners

[09:49] TikTok Cards

[12:15] Auddia Skips Podcast Ads For a Subscription

[17:51] Room For Podcast Growth in Australia and UK

[19:59] Ex Pushkin Employee on Why They Left

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It's another big week in the world of Podcasting and Jules and Stocks have all the goss, including advertising trends in Australia, some AI in podcasting mishaps and fashion advice for the Australian Podcast Awards.

[01:44] Australia’s top podcast advertisers revealed Mumbrella

[06:11] Goodpods removes AI-generated descriptions

[8:23] Pushkin Industries’ Podcast Workers Form Union - Hollywood Reporter and 

Malcolm Gladwell’s Media Empire Is Being Torn Apart - Daily Beast

[13:55] Podcast Workers Australia's Freelance Podcast Rate Card

[16:33] Ben Shapiro and the conservative podcasters after his throne - The Verge

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Stocks and Jules get stuck into another chewy episode full of the latest podcast news, along with the usual hot takes and solid recommendations. 

Mentioned this week:

[01:28] Spotify Fan Study Report

[10:36] How Apple Shaped Podcasting

[13:38] TikTok integrates with Spotify, Apple and Amazon

[16:46] Top 50 podcast in the US

[21:46] Stocks missed a recommendation from his list in last week's episode (see below)

[23:30] When will podcasts overtake humanity?

Recommendations:

Acquired: Stratchery episode

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