In this episode of Behind The Print, we’re joined by Ashley Brichter, founder of Birthsmarter. With a deep passion for education, inclusivity, and empowerment, Ashley has dedicated her career to revolutionizing the way people prepare for childbirth and early parenthood. From equipping parents with practical tools to utilizing print as a key educational resource, Ashley shares how Birthsmarter is reshaping the conversation around birth—and why print plays a vital role in spreading her message.

Key Topics Covered

The Birthsmarter Story Discover how Ashley’s background in childbirth education and advocacy led her to create Birthsmarter. Learn how her passion for supporting expectant parents inspired the development of modern, judgment-free prenatal education designed to empower families with confidence and knowledge.

Print as a Key Educational & Marketing Tool Explore how Birthsmarter utilizes printed materials—from course workbooks and informational guides to outreach materials and event resources—to support parents in making informed decisions about childbirth and postpartum care.

Empowering Parents Through Knowledge Learn how Birthsmarter’s evidence-based curriculum provides accessible, practical, and inclusive education for parents-to-be. Ashley shares how the program addresses everything from labor preparation to postpartum recovery and newborn care.

Advocating for Informed Decision-Making Ashley discusses the importance of providing expectant parents with balanced, evidence-based information, helping them navigate healthcare systems and make choices that best suit their families.

Overcoming Challenges From launching a startup to expanding services and reaching more families, Ashley shares the hurdles she has faced in growing Birthsmarter and the strategies she has used to navigate them.

Top Takeaways for Expectant Parents & Birth Advocates

Education Empowers Families Comprehensive, inclusive childbirth education helps parents feel confident, prepared, and supported through pregnancy, birth, and early parenthood.

Print is a Powerful Educational Too lHigh-quality printed materials provide clear, accessible resources for parents, offering valuable information they can reference throughout their journey.

Inclusivity Matters Modern prenatal education should be accessible, inclusive, and adaptable to the diverse needs of families.

Passion Fuels Innovation Launching a mission-driven business requires resilience and adaptability. Ashley’s journey shows how dedication, creativity, and a strong vision can create lasting impact.

Connect with Birthsmarter Website: Birthsmarter.comSocial Media: @Birthsmarter on Instagram & Facebook

Want to bring your ideas to life with print? Order your sample pack today at PrintingCenterUSA.com to explore how custom printing can amplify your message.

Thank you for joining us on this episode of Behind The Print. Until next time, keep creating, stay inspired, and remember—there’s always more to discover behind the print.