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Behind The Print with GenTent
Behind The Print with GenTent
In this episode of Behind The Print, we’re joined by Tim Malette and Saloni Mahapatra from GenTent, the creators of the world’s first portable generator tent. Designed to protect generators from rain, snow, and wind, GenTent was born from real need during a devastating ice storm—and has grown into a brand trusted by homeowners and manufacturers alike.
We talk about the early days of innovation, the importance of safety standards, and how GenTent uses print to educate, promote, and personalize their products for trade shows, OEM partners, and direct customers. From smart marketing strategies to a strong company culture built on ethical business practices, GenTent is blazing a trail in the portable power space—and printing plays a powerful part in their story.
The GenTent Origin Story
How a severe ice storm and a generator manual sparked the creation of a life-saving, weatherproof innovation.
Print as a Marketing and Sales Tool
From trade show materials to personalized palm cards and safety guides, print helps GenTent create clarity and connection at every customer touchpoint.
Standing Out in a Crowded Market
Saloni shares how GenTent competes with over 30 similar products on Amazon by leaning into product quality, customer service, and safety-first messaging.
Innovation, Testing, and Safety Standards
Tim breaks down GenTent’s rigorous testing process and why sourcing certified materials is essential for protecting lives.
Philanthropy and Vision
The team’s dream to expand their disaster relief efforts and make generator safety accessible to more vulnerable communities.
Top Takeaways- Print makes complex products simple – A well-designed one-pager or custom mock-up can do the work of a full demo.
- Ethical business is scalable – GenTent proves that safety and success can go hand-in-hand.
- Differentiate through your mission – When your product is part of a bigger purpose, customers feel it.
Connect with GenTent
Website: GenTent.com
Instagram & Facebook: @GenTent
TikTok: @GenTentSafetyCanopies
Want to bring your ideas to life with print? Order your free sample pack at PrintingCenterUSA.com to explore how custom printing can amplify your message.
Thanks for tuning in to Behind The Print. Until next time—keep creating, stay curious, and remember: there’s always more to discover behind the print.
View all episodes
By PrintingCenterUSABehind The Print with GenTent
In this episode of Behind The Print, we’re joined by Tim Malette and Saloni Mahapatra from GenTent, the creators of the world’s first portable generator tent. Designed to protect generators from rain, snow, and wind, GenTent was born from real need during a devastating ice storm—and has grown into a brand trusted by homeowners and manufacturers alike.
We talk about the early days of innovation, the importance of safety standards, and how GenTent uses print to educate, promote, and personalize their products for trade shows, OEM partners, and direct customers. From smart marketing strategies to a strong company culture built on ethical business practices, GenTent is blazing a trail in the portable power space—and printing plays a powerful part in their story.
The GenTent Origin Story
How a severe ice storm and a generator manual sparked the creation of a life-saving, weatherproof innovation.
Print as a Marketing and Sales Tool
From trade show materials to personalized palm cards and safety guides, print helps GenTent create clarity and connection at every customer touchpoint.
Standing Out in a Crowded Market
Saloni shares how GenTent competes with over 30 similar products on Amazon by leaning into product quality, customer service, and safety-first messaging.
Innovation, Testing, and Safety Standards
Tim breaks down GenTent’s rigorous testing process and why sourcing certified materials is essential for protecting lives.
Philanthropy and Vision
The team’s dream to expand their disaster relief efforts and make generator safety accessible to more vulnerable communities.
Top Takeaways- Print makes complex products simple – A well-designed one-pager or custom mock-up can do the work of a full demo.
- Ethical business is scalable – GenTent proves that safety and success can go hand-in-hand.
- Differentiate through your mission – When your product is part of a bigger purpose, customers feel it.
Connect with GenTent
Website: GenTent.com
Instagram & Facebook: @GenTent
TikTok: @GenTentSafetyCanopies
Want to bring your ideas to life with print? Order your free sample pack at PrintingCenterUSA.com to explore how custom printing can amplify your message.
Thanks for tuning in to Behind The Print. Until next time—keep creating, stay curious, and remember: there’s always more to discover behind the print.