In this episode of Behind The Print, we’re joined by Zack Fleishman, CEO and co-founder of Shark Wheel. With a passion for innovation, efficiency, and performance, Zack has reimagined the wheel with a patented design that’s changing industries from skateboarding to agriculture. From creating a visually unique and scientifically tested wheel to expanding into industrial applications, Zack shares how Shark Wheel is revolutionizing motion—and why print is key to sharing his vision.

Discover how Zack’s background in professional sports and business led to the creation of Shark Wheel. Learn how the company's unique sine-wave wheel design, inspired by nature, provides better traction, longevity, and efficiency across multiple industries.

Explore how Shark Wheel utilizes printed materials—from trade show displays and product catalogs to marketing brochures—to educate consumers and businesses about the benefits of their revolutionary wheel technology.

Learn how Shark Wheel’s scientifically backed design outperforms traditional wheels by reducing friction, improving handling, and providing superior performance in challenging terrains. Zack explains how the wheel is impacting industries including skateboarding, agriculture, wheelchairs, and industrial transport.

Zack discusses how Shark Wheel has partnered with major brands like Bridgestone Firestone and Samsonite, demonstrating the versatility and effectiveness of the design across multiple fields.

From securing patents to breaking into new markets, Zack shares the obstacles he has faced in scaling Shark Wheel and how persistence, strategic partnerships, and print marketing have played a role in growing the brand.

A fresh take on a traditional product can lead to advancements across multiple sectors, as seen with Shark Wheel’s expansion from skateboarding into agriculture and industrial applications.

High-quality printed materials are essential for educating consumers and businesses, serving as key tools for marketing, branding, and product demonstration at trade shows and retail locations.

A well-engineered product isn’t just different—it must perform better. Shark Wheel’s design has been scientifically tested to improve speed, longevity, and maneuverability.

Bringing a disruptive product to market requires a combination of strong branding, education, and persistence to prove its value and expand into new industries.

Website: SharkWheel.com

Social Media: @SharkWheel on Instagram & Facebook

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Thank you for joining us on this episode of Behind The Print. Until next time, keep creating, stay inspired, and remember—there’s always more to discover behind the print.