Behind-The-Scenes at SMA, Part 2 with Steve Harnett (Chief Operating Officer) - SMS104

Continuing our look behind the scenes here at SMA, this week C.J. is joined by our very own Steve Harnett, Leah’s wonderful husband, and our Chief Operating Officer. This is Steve’s first time on the Savvy Musician Show, but he has been with SMA since day one and his experience and insights shared today can not be overstated. Jumping form topic to topic with lots of humor in-between, these two great minds offer something for both the beginner and seasoned online musician in this week’s episode, so don’t miss out on getting to learn something new and meeting the one and only, Steve Harnett! Key Points From This Episode: The Synergist’s four leadership styles Who SMA is for Steve’s bio with SMA Being your brand It’s all about the principles What it means to take ownership of your business Reasons to add an online component to your business Your music is not for everybody Updates with Tom 3.0 and The Inner Circle The psychology of sales through social media Tweetables: “A lot of conflicts within bands could be easily resolved if everybody just took on this sort of perspective where you realize that giftings are different, they’re natural, they’re organic, and you should be complementing one another.” - @metalmotivation [0:12:32] “Who we (SMA) are for are the musicians who actually want to make a living with their art, which is not thing to be ashamed of, nobody should ever feel bad about that ever.” - Steve Harnett [0:21:19] “Operational people tend to be the break pedal. Visionaries tend to be the accelerator.” - Steve Harnett [0:27:40] “It’s about a movement, it’s about independence for musicians… and all musicians are going to be personal brands, and that’s perfectly fine, but you have to understand then that you are the brand.” - Steve Harnett [0:30:47] “It’s really about the proven principles of marketing because that’s all Leah has ever been doing… and those principles can be breathed through anyone who applies them and knows them.” - @metalmotivation [0:33:47] “The online aspect of your business is another leg of your table. You can’t have a table with one leg. You better have two or three legs on that sucker, four if you can.” - Steve Harnett [0:38:53] “If you have an audience, you have capital. If you have social influence, you have capital. You have something someone else doesn’t. It is all to your advantage.” - @metalmotivation [0:41:14] “Relationship building, culture building, lifestyle building, that’s what creates the sale.” - @metalmotivation [0:51:11] Links Mentioned in Today’s Episode: The Online Musician 3.0 — https://theonlinemusician.com Book a Call With Us — http://www.CallSMA.com The Savvy Musician Inner Circle — https://savvymusicianacademy.com/innercircle