In our season opener, Matt Taylor takes us behind the scenes on the intense preparation that goes into the Super Bowl, the emotional weight of the event, and the logistics involved in ensuring everything runs smoothly on game day. He shares what cameras don't show, what's really happening on the sidelines, and how teams prevent the nerves from getting to them. He also talks about his journey from a small town in Illinois to becoming an integral part of the Los Angeles Rams organization, and discusses the responsibilities that come with managing players and equipment for a National Football League (NFL) team.

Matt Taylor is a sports business development and marketing consultant who spent over 20 years with the Los Angeles Rams/St. Louis Rams. He’s built custom customer relationship management systems, written and produced over 10 commercials and built sponsorship decks valued at over $1 billion.

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