Above The Bar Copy Podcast

Behind the Scenes Branding: Why Lifestyle Content Matters with Jess Goodkey (Micro Audio Summit)


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Jess Goodkey is a Brand & Website Designer obsessed with creating experiences that feel like you—whether that’s crafting personality-infused brands or designing Showit websites that help lifestyle service providers show up as their true, authentic selves.
In this summit interview, Jess shares her top marketing strategy: blending personal and business branding. By infusing lifestyle content into her brand—like behind-the-scenes moments and how she lives her values—she creates deeper connections with her audience. Jess encourages service-based business owners to show up as real humans, not just a polished business, making marketing feel more natural and authentic.

To stay in touch and continue learning from Jess, follow her on Instagram @studiocrescentco.  
On her Instagram, she is doing a mini series where she is pulling back the curtain and sharing  more of her journey as a designer going through a rebrand to inspire other business owners who are also on a rebranding journey. 
Follow her on Instagram: @studiocrescentco

Visit her website: studiocrescent.co

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Above The Bar Copy PodcastBy Jenny Roth

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