In this episode of EdTech Elevated, Jeff Rucker, Vice President of Content Marketing at Partner in Publishing, sits down with Lindsay Semevolos, a video content strategist and senior project manager, and Renée Kennedy, a video marketing strategist at PIP, to discuss the power of video in EdTech. They explore the evolution of video production, from tutorials and testimonials to high-profile video shoots, and share insights on how brands can leverage video for engagement and impact.

The conversation covers the latest trends in video marketing, the rise of short-form content, and the growing role of podcasts in digital strategy. Lindsay and Renee also reveal behind-the-scenes details from some of their most exciting projects, including a video presentation for a high-profile public figure. They highlight the importance of strategic storytelling, audience engagement, and adapting to emerging platforms like TikTok and LinkedIn.

Sponsored by Partner in Publishing:

https://partnerinpublishing.com/

Bookmarks:

00:00 Introduction to EdTech Elevated

00:24 Host Introduction: Jeff Rucker

01:09 Guest Introductions: Lindsay Semevolos & Renée Kennedy

02:58 The Evolution of Video at Partner in Publishing

04:48 PIP's Approach to Video Production & Workflow

05:20 The Role of Technology in Video & Podcast Production

07:23 Types of Videos Clients Request: Explainers, Tutorials & Testimonials

09:04 Onsite Video Shoots: Planning, Execution & Benefits

11:36 Challenges of Onsite Video Production

13:31 Favorite Video Projects & Behind-the-Scenes Stories

15:51 High-Profile Video Projects & Industry Impact

17:27 Trends in Video Marketing & The Rise of Short-Form Content

19:56 The Role of Long-Form Video & Podcasting in Digital Strategy

23:06 How Video Enhances Digital Marketing & Engagement

24:29 Should EdTech Brands Use TikTok & LinkedIn?

26:42 The Impact of Video on Brand Storytelling & Marketing Strategy

27:19 EdTech Elevated Closing Remarks

Resources:

Jeffrey Rucker

Renée Kennedy

Lindsay Semevolos

Partner in Publishing Website