Hey I’m Andrew Capland 👋. For the past 15 years, I’ve been working in B2B SaaS. The first half, as a marketer. And the second half, I’ve been leading growth teams and product-led growth efforts.

Now, I run my own business, Delivering Value where I coach other growth leaders and advise product-led growth teams.

During my career, I kept coming back to the same realization… Blindly copying someone else’s growth playbook (without understand the contextual challenges they were facing) just doesn’t work.

So I decided to make a series following one company going behind the scenes with one SaaS growth team. The goal was to learn about some of the contextual growth challenges their facing, and explore how they’re navigating them.

It’s something I would have binged when I was in-house, because I never could learn/collaborate with other growth teams as much as I wanted to.

The series will have short episodes (6-10 mins each) including interviews with the team mixed with my commentary. Sort of like The Office meets Planet Earth.

This first season is featuring the Navattic growth team and will have behind the scenes access with Raman Khanna and Natalie Marcotullio.

We explored how they think about growth, how they set growth strategy, how they operate, what they track, how often they share, and explored some of their biggest challenges, fears, and speed-bumps along the way.

Resources:

- Binge the whole series on the Delivering Value Substack

- Connect with Andrew on LinkedIn or Twitter

- Connect with Raman Khanna on LinkedIn

- Connect with Natalie Marcotullio on LinkedIn

- Learn more about Navattic