Delivering Value with Andrew Capland

Behind the Scenes Ep 5: The specific KPIs & dashboards that drive Navattic’s success


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In the 5th episode of the Behind the Scenes Miniseries with the Navattic growth team, you’ll learn:

1. What’s in Navattic’s growth dashboards (and what isn’t).

2. What gets shared internally, how often, and with who.

3. Their biggest challenges when it comes to tracking and reporting - and how they navigate those.

Things to listen for:

[00:46] What KPIs they look at on a regular basis

[01:15] The two dashboards that get presented weekly

[02:05] The role of drill-down views broken down by channel

[03:04] What gets shared at the company level

[03:28] Sharing individual experiment data in a Slack Channel

[04:10] Metrics they don’t track - but feel like they should

[05:28] Their north star metric

[05:54] What stresses them out the most about KPIs?

[06:55] Handling the “why is this metric down?” question

Resources:

- Binge the whole series on the Delivering Value Substack

- Connect with Andrew on LinkedIn

- Connect with Raman Khanna on LinkedIn

- Connect with Natalie Marcotullio on LinkedIn

- Learn more about Navattic

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Delivering Value with Andrew CaplandBy Andrew Capland