On the Move: A Siemens Automotive Podcast

Behind the Scenes: How Policy Shapes the Future of Transportation with Sharon Masterson


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Twenty years from now, what will ordering your morning coffee look like? How many transportation options will you have to get from your apartment in the city to your favorite park on the outskirts, 15 miles away? Will electric bicycle density be more common than vehicle traffic? Will your city air feel cleaner when you take that deep, satisfying inhale after your evening run? 


Before we can achieve cleaner, micro-mobile, human-friendly cities of the future, there are gatekeepers operating behind the scenes who have to set the stage for these changes. Policymakers hold the key to the future cities we like to daydream about. In our connected world, we need global decision-makers to work together in order to accommodate the growing needs of humans.


In this episode of the Women Driving the Future series, Ed Bernardon interviews Sharon Masterson, head of the Corporate Partnership Board of the International Transport Forum (ITF) at the Organisation for Economic Cooperation and Development (OECD). She works behind the scenes with other global policymakers, influencing the high-level discussions that precede transportation policy.


Today, we’ll talk about how the international policy works to shape our cities, how it influences the future of transportation and micro-mobility, and how so many different countries with varying needs open up dialogue and work together to create policy. 


Some Questions I Ask:

  • What is the OECD, and what is their role in transportation? (3:02)
  • How do you go from the airline industry to managing a global board? (12:21)
  • What are some of the key things you learned from the airline industry and with startups that help you do your job now? (14:32)
  • Can you name a few women who are “driving the future” today? (23:58)
  • What is micro-mobility, and what are the different components of it? (29:28)
  • How do you figure out how to allocate space for different types of transport? (32:25)

  • What You’ll Learn in this Episode:

    • Past and current projects of the OECD (4:23)
    • How different countries with different needs work together (8:02)
    • The differences in how men and women use transport (15:52)
    • Examples of careers in the transport sector (17:49)
    • How COVID is already affecting the future of transportation (27:16)
    • How to make transportation more equitable (40:24)

    • Connect With Sharon Masterson:

      • LinkedIn


      Connect with Ed Bernardon:

      • LinkedIn
      • Future Car: Driving a Lifestyle Revolution
      • Motorsports is speeding the way to safer urban mobility
      • Siemens Digital Industries Software

      • Hosted on Acast. See acast.com/privacy for more information.

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        On the Move: A Siemens Automotive PodcastBy Siemens

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