In this episode, host Elaine Acker interviews Molly McAdams, in Part 2 of our series with the Texas Beef Council. Molly shares her passion for ranching and her role in advocating for cattle producers. She also discusses the practicality of meat science and the valuable insights it provides. The episode highlights the hard work and dedication of ranchers and explores the culture and goals of the Texas Beef Council.

The Texas Beef Council

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• Molly McAdams: Executive Vice President of the Texas Beef Council, rancher, and meat scientist

• The role of the Texas Beef Council in advocating for cattle producers

• The importance of research, promotion, and education about beef

• Molly’s personal experience with ranching and the ranching lifestyle

• The wildlife and environmental benefits of cattle ranching

• The challenges and rewards of working in the cattle industry

• Molly’s background as a meat scientist and the practicality of the field

• The goals and culture of the Texas Beef Council

• The Texas Beef Council serves as a voice for cattle producers, using collected funds to educate and advocate for the industry.

• Ranching is a challenging but rewarding lifestyle, and Molly’s personal experience gives her a unique perspective.

• Meat science is a practical and intellectually stimulating field that provides valuable insights into the meat industry.

• The Texas Beef Council aims to create a strong team and culture, focusing on mentorship, collaboration, and cultivating passion.

• Molly emphasizes the importance of succession planning and helping individuals find their strengths and passions within the organization.

• “Our job is to talk to consumers on behalf of cattle producers. What I love about Texas Beef Council and other beef councils and the way that our beef checkoff works is everything we do comes from a basis of research.” - Molly McAdams

• “It’s easy to romanticize ranching, but it’s hard work. I have empathy for our stakeholders because I know how hard the work is and I know what they put into it.” - Molly McAdams

• “Meat science is so practical. You learn about meat chemistry, biology, animal welfare, and all the steps that lead to having safe, nutritious meat on a plate.” - Molly McAdams

• “We are a nonprofit with a passion for beef. Creating a culture that is sticky, where people know how they fit in, is very rewarding.” - Molly McAdams

• Texas Beef Council

• Texas ranchers

• Cattle producers

• The McAdams 12 Bar Ranch

• The Little 12 Bar Ranch

Texas Beef Council, cattle producers, ranching, meat science, Texas culture

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