About two years ago, I had the idea to start a podcast - but I had many reservations. I had seen many entrepreneurs have a podcast, but I was unsure whether I should start one myself. Was podcasting only going to promote my guests? How was podcasting going to be relevant to my business?

Two years later I had done 100 webinars and I wanted a new way to connect with my audience and the idea to do podcasting came up again. But I still had doubts about starting a podcast. That is, until I attended the Social Media Marketing World 2017 conference and listened to the inspiring speakers like Kate Erickson and Mark Schaefer.

Today, I want to share with you my personal journey into becoming a podcast host. I’ll share everything from what tools and equipment I use to record my episodes, how I find and book guests, and the investments I have made to turn my dream of producing 100 episodes in 100 days into a reality.

“When I make a decision - I make a decision. There was no turning back.”

In This Episode of The Sigrun Show:

• How Kate Erickson’s Social Media Marketing World 2017 speech inspired me to launch my podcast
• How Mark Schaefer’s speech inspired me to launch 100 episodes in 100 days
• How I planned the podcast topics and content
• How I picked the intro music
• How putting positive pressure on myself helped me overcome my procrastination
• Booking and episode scheduling techniques
• Asking guests for bios and headshot photos
• Why I decided on 30-minute episodes
• Using scripts, notes, or speaking unscripted
• Why I launched with 10 episodes
• Getting listeners to download, subscribe, share, and review on iTunes
• Achieving iTunes New and Noteworthy
• How I promote the show
• Getting your show approved on iTunes

Key Takeaways:

• Listen to other podcasts to create ideas for your show
• Decide on what you are willing to invest
• Decide if it’s something that will benefit your business
• Record your episodes in .WAV format to achieve a polished, professional sound quality
• Always make it valuable for your guests - especially those guests you don’t know

My Podcast Setup At My Desk:

• Rode NT-USB microphone
• Beats Studio Headphones
• iMac
• Adobe Audition - for my audio
• Zoom - for video
• Zencastr - for guest audio

My Podcast On-The-Road/Starter Kit Setup:

• Audio Technica ATR2100 microphone
• Beats Wireless headphones
• Macbook Pro

Additional Resources:

• Art of Podcast - audio editor
• Lidwell Writing Services, LLC - show note provider
• 2BillionBeats - custom made music
• Schedule Once - scheduling program
• Typeform - form program
• Zapier - automation tool
• GarageBand - recording software
• Audacity - recording software
• Dropbox - file sharing
• Libsyn - podcast hosting

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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!