Functional beverages are sweeping the markets, and the intersection between mental wellness and organic living meets at the first plant-based smoothie made from whole coconut – Genius Juice. Alex Bayer, founder of Genius Juice, discusses the evolution of his company, scalability, supply chain issues, launching a new product line, and building a sustainable business. Hear insights from this entrepreneur who has imagined, developed, and marketed a niche food product and garnered investment partners on the TV show Shark Tank.

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Learn More:

• Morgan & Westfield – Food and Beverage
• Morgan & Westfield – Food Industry Statistics and M&A

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Listen to Other Episodes:

• Saving the Planet One Plant-Based Food Company at A Time
• Evolution and Growth Potential in the Craft Brewing Industry
• The Future of Food & Beverage Distribution