Adding Value | New Breed

Behind the Scenes of INBOUND 2020 | S2 E12


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As businesses shifted toward remote work in early 2020 in the wake of Coronavirus, notable events and conferences like South by Southwest and Adobe Summitt were forced to cancel. While employees transitioned to working from home, businesses and event planners were forced to reconsider their event strategy. How could they continue to host captivating events while still enabling their attendees to network and engage with one another in a virtual setting? 

That was the question facing the planning team behind INBOUND, HubSpot's annual event. The conference, known for its influential speakers, exceptional content and product announcements from HubSpot, transitioned to fully virtual for its 2020 iteration. 

In order to get a sense of how the HubSpot team was able adapt to their change in circumstances, Chris spoke with Courtney Dagher and Alysa Sheridan on the INBOUND team. 

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Adding Value | New BreedBy New Breed

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