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Refinery 29: How I Moved On From My What Not To Wear Style

Whenever I talk to a super successful founder, one thing always stands out – their authenticity. Today’s guest, Stacy London, is no exception! Many of you may know her from TLC’s What Not to Wear, but now she’s making waves in a new way as an entrepreneur and designer at QVC, one of the most unique retail platforms out there. In this episode, Stacy shares her journey of selling directly to customers through live TV and how that experience has shaped her approach to design. 

Throughout our conversation, we discuss her innovative “addable” designs, how she continues to fill major gaps in the fashion industry, and her tips for creating products with inclusivity, accessibility, and authenticity in mind. Plus, Stacy highlights the opportunities and challenges of selling on QVC and reveals how the data gathered from the platform helps shape her collections. 

IN THIS EPISODE

- (4:03) What inspired Stacy to start her own fashion business and how it’s evolved 

- (7:37) The challenges of transitioning from TV to entrepreneurship 

- (13:44) Strategies for designing an inclusive and accessible product 

- (18:52) Stacy’s experience of pitching on QVC and her vision for bringing a younger audience to the platform 

- (24:06) Stacy’s creative process and how she’s innovating the fashion industry 

- (27:27) The role of authenticity and expertise when selling a product online 

- (30:53) How Stacy’s sense of style has shifted as a fashion founder 

CONNECT WITH STACY

Follow Stacy on Instagram 

Check out by Stacy London on QVC

CONNECT WITH TINA

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