I want to do well because she trusts me

This week on the Honest Proper-tea Podcast, we’re doing something we’ve never done before — and trust us, you’ll want to hear it!

In this special episode Becky and Ruth are joined by Imogen Cook, founder of The Freedom Geek, and two of her amazing team members, Yasmyne and Gio — to share what most business owners never get to hear: the perspective of the VAs themselves. This is a real and thoughtful conversation about building remote teams that actually work.

From career pivots to cultural nuance, they explore how Filipino VAs are changing the game in the property world — and what business owners need to understand to truly build trust and get the most out of the partnership. They talk honestly about onboarding, communication styles, ethical pay, and the big lessons learned from leading (and supporting) growing businesses online.

In this episode you’ll learn:

- Why regular feedback and clear instructions matter more than you think

- How understanding cultural dynamics can improve team performance

- The difference trust and autonomy make in your VA’s confidence

- What ethical delegation actually looks like

- Why flexibility is key — for both business owners and VAs

- Whether you’re just starting to think about hiring help, or want to be a better leader to the team you already have

— this episode will shift your perspective.

Chapters

00:00 Introduction to Freedom Geeks and Virtual Assistants

15:02 Cultural Insights: Working with Filipino VAs

19:57 The Value of Flexibility and Work Ethic

27:59 Cultural Communication Differences

39:06 Language Proficiency and Accents

51:48 Setting Standards and Expectations

59:49 Building Confidence in Virtual Assistants

01:02:21 Onboarding Virtual Assistants: Strategies for Success

01:03:50 Understanding the Value of Filipino Virtual Assistants

01:06:21 Compensation and Ethics in Virtual Assistance

01:10:27 The Benefits of Flexibility and Work-Life Balance

01:17:33 The Global Perspective on Virtual Assistance

01:20:32 The Future of Virtual Assistance in the Philippines

👩🏻‍💻 Sponsored by The Freedom Geek

We’ve saved hours each week thanks to the incredible Filipino VA's and Editors from The Freedom Geek. If you’re ready to delegate and work smarter, check them out!

👉 https://thefreedomgeek.contactin.bio

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