For event professionals, IMEX is a familiar name. IMEX is an industry-leading exhibition for incentive travel, meetings, events and considered the heartbeat of the global business events community. Their two tradeshows have been running annually for almost two decades in Frankfurt and Las Vegas. In this episode, Carina Bauer, CEO of IMEX Group, talks to us about how their virtual event, Planet IMEX, went. She also shares insights on how IMEX made the decision to pivot to virtual and their approach to proving ROI without charging a fee for the event. Tune in!