In the first of a new podcast series going behind the scenes at our industry's most innovative and exciting trade shows, awards, conferences and other flagship industry events we meet the founders of Mad//Fest.

Mad//Fest has rapidly established itself as one of the exciting events in the industry calendar.

Founded by Ian Houghton and Dan Brain, the show now encompasses both the main Mad//Fest show in December and the Mad//Fest Picnic in the summer.

Mad//Fest came crashing into the industry calendar, making an instant impression with its invite-only audience policy, its stellar line up of speakers, and its innovative live pitch sessions.