On this Small Business Saturday episode of the podcast, Justin Hochberg, founder of Virtual Vote and co-founder of Virtual Brand Group, takes us behind the scenes of his career in Hollywood, including his role in helping create "The Apprentice" and other reality TV staples. Hochberg introduces Virtual Vote, a groundbreaking initiative designed to engage Gen-Z in the voting process through an interactive game on Roblox. Launched just three weeks ago, the game is integrated into popular Roblox worlds and aims to boost voter registration and participation among young audiences.

Additionally, Hochberg also shares insights into his company, Virtual Brand Group’s collaborations with major global brands like Barbie and NBC, focusing on innovative strategies to connect with Gen-Z consumers on platforms like Roblox and Fortnite.

LISTENERS NOTE: Due to the general election, our video editing team is traveling along the presidential campaign trail, which will delay the release of the video component of this podcast on our Rumble and YouTube accounts until Saturday, November 9th. In the meantime, be sure to follow or subscribe to those accounts to receive notifications as soon as the video goes live.

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