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March 05, 2024

Behind The Seams | Jimmy Ekbäck: PIM, Product Enrichment, eCom, Cartier Success Story & Typical IT pitfalls

48 minutes

Jimmy Ekbäck has over 16 years of experience in managing product-related data and making it accessible to enable the development of applications. He was the co-founder and CTO of InRiver PIM and is currently the CTO of Occtoo, the data experience platform, which he also co-founded.

Chapters:

(00:00) Intro

(02:17) Who is Jimmy Ekbäck?

(04:50) What is a PIM?

(07:31) What was there before a PIM?

(09:12) Product Enrichment - PIM vs eCom

(15:19) What data should be in a PIM?

(20:53) How can AI be applied to a PIM?

(23:25) Transferring of Data

(31:43) Data Created in the Channels

(35:19) Unifying Data & Composable IT Infrastructure

(38:35) Richemont Cartier Story

(42:44) Organizational Requirements to Succeed

(45:05) Avoiding Common Mistakes

Episode Links:

Jimmy's LinkedIn: https://www.linkedin.com/in/jimmy-ekb%C3%A4ck-8040a13/

Occtoo's LinkedIn: https://www.linkedin.com/company/occtoo/

Occtoo website: https://www.occtoo.com/

InRiver website: https://www.inriver.com/

...more

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By Deniz Chaban