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April 16, 2024

Behind The Seams | Martin Gustafsson: Positioning a Denim Brand, Fast Fashion, Producing on Demand, Never out of stock

45 minutes

Martin Gustaffson, founder of Madh, shares the brand's origin story and discusses the challenges of creating durable, high-quality denim and their approach to sustainable fashion, through an innovative on-demand production model that allows for extensive customization, adapting to consumer needs without the burden of overproduction.

(00:00) - Intro / Highlights

(03:02) - Who is Martin Gustafsson?

(04:47) - Positioning of Madh

(11:00) - Creating a unique and durable fabric

(21:24) - Fast Fashion vs Durability

(26:12) - Producing on Demand

(38:14) - Never out of stock in stores

EPISODE LINKS

Martin’s LinkedIn: https://www.linkedin.com/in/martin-gustafsson-839b1712/

Madh LinkedIn: https://www.linkedin.com/company/madhofficial/

Madh website: https://www.madhstore.com/

SPONSOR

Please support this podcast by checking out our sponsor:

Touchtech: https://www.touchtech.com/

SOCIAL

Twitter: https://twitter.com/deniz_chaban

LinkedIn: https://www.linkedin.com/in/denizchaban/

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By Deniz Chaban