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March 12, 2024

Behind The Seams | Patrik Lundström: Sustainability, Legislation vs. Free Market, The Renewcell Story, and Battling Greenwashing

51 minutes

Patrik Lundström, former CEO of Renewcell, dives into the intersections of sustainability, legislation, and the free market in fashion. He explores the journey and challenges of Circulose, Renewcell's groundbreaking recycled material of worn-out clothes, highlighting the industry's response, the importance of brand commitments, and the battle against greenwashing.

(00:00) - Intro / Highlights

(02:18) - Who is Patrik Lundström?

(04:09) - Environmental impact of the textile industry

(09:37) - Legislations vs the free market

(26:21) - Greenwashing and misconceptions

(34:04) - Renewcell

(46:10) - Promising new technologies & solutions

EPISODE LINKS

Patrik’s LinkedIn: https://www.linkedin.com/in/patrik-lundstr%C3%B6m-8395552/

Renewcell LinkedIn: https://www.linkedin.com/company/re-newcell/

Renewcell website: https://www.renewcell.com/en//

SPONSOR

Please support this podcast by checking out our sponsor:

Touchtech: https://www.touchtech.com/

SOCIAL

Twitter: https://twitter.com/deniz_chaban

LinkedIn: https://www.linkedin.com/in/denizchaban/

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By Deniz Chaban