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Tim Brown shares his journey of writing "How to Become a Hometown Hero" and reveals strategies for building legendary status in your local community through marketing, leadership, and service. The conversation explores deep insights about creating impact while scaling a business effectively.

• Creating a book that captures marketing wisdom while transitioning to an executive leadership role
• Making "positivity louder" by intentionally counteracting negativity on social media
• Evolving leadership styles as businesses scale beyond $7-10 million
• Documenting processes through SOPs to enable growth and continuity
• Empowering team members to make decisions rather than bottlenecking operations
• Changing your mindset from doing every task to strategically leading leaders
• Building community impact through charitable giving and volunteering
• Finding balance between working in and on the business as you scale
• Implementing "who not how" thinking to focus on strategic leadership
• Recognizing that the greatest legacy comes from how you make people feel

Tim's book "How to Become a Hometown Hero" is available August 1st at hometownherobook.com, with both print and audio versions. The audiobook includes voices of the featured experts at the end of each chapter.

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Elijah Muhm, owner of Roman's Roofing and host of The Roof Trollz podcast, shares his journey of building a mission-driven company focused on culture over profits and authenticity in the roofing industry.

• Creating a company focused on culture first, prioritizing both customers and employees 
• Building a local brand that gives back to the community and provides real value
• Training sales reps to focus on the back-end customer experience, not just closing deals
• Taking strategic approaches to growth by perfecting processes before expanding
• Understanding that collaboration between roofing companies benefits everyone
• Launching The Roof Trolls podcast to provide unfiltered industry insights and connect with the community
• Developing personal branding alongside company marketing
• Planning expansion to Michigan and creating a stronger presence at industry events

If you want to follow Elijah's work, check out Roman's Roofing on social media or find The Roof Trolls podcast on all major podcast platforms and YouTube.

To watch or listen to your favorite episodes of Behind The ToolBelt, Brick By Brick plus much more content, go to our YouTube Channel and subscribe.

We are streaming on all major Podcast Platforms

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In a world saturated with roofing conferences offering the same speakers and recycled content, the Limitless Roofing Summit stands apart as a refreshing alternative. This owner-only gathering isn't just another event—it's a carefully crafted experience designed to foster authentic connections that transform businesses and lives.

Dylan McCabe and Jenna Lawson, the driving forces behind Limitless Roofing Group, join us to unveil what makes their summit unique. Unlike traditional conferences, more than half the event focuses on peer-to-peer interaction through roundtable discussions, hot seats, and networking opportunities where owners can candidly share their biggest challenges. This vulnerability creates a space where genuine friendships form—relationships that prove invaluable when facing business obstacles.

"Running a business is really freaking hard," Dylan explains, "but it's way easier when you can talk to friends who can be real with you." This philosophy permeates every aspect of the summit, from the carefully selected speakers (actual successful roofing owners) to the intimate setting limited to just 300 attendees.

Perhaps most compelling is the focus on holistic success beyond mere profit margins. Dylan speaks passionately about maintaining proper boundaries, prioritizing family, and recognizing that wealth encompasses more than financial gain. He shares his concept of "death by got-a-minutes"—how constant small interruptions derail productivity and contribute to burnout—and offers practical strategies for reclaiming control of your time and energy.

With Limitless Roofing Group now encompassing over 530 companies nationwide, the summit represents a powerful opportunity to harness collective wisdom while building relationships that extend far beyond the one-day event. For owners feeling isolated or stuck, this gathering provides both practical strategies and the emotional support needed to thrive.

Ready to experience a different kind of roofing event? Join industry leaders at the Circle R Ranch in Flower Mound, Texas on October 15th. Visit limitlessroofinggroupcom/limitless-roofing-summit and use code LIMITLESS20 for 20% off your ticket. Be part of a movement that's redefining success in the roofing industry—one authentic connection at a time.

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The AI revolution is transforming how businesses operate, with John Stauffer, Director of Marketing for TC Backer Construction sharing how artificial intelligence now powers everything from jingle creation to strategic marketing and content development.

• John describes creating a complete song for a steakhouse in just 2.5 minutes versus the months it previously took
• AI tools like Gamma can generate professional presentations in minutes, saving hours of work
• Beware of "hallucinations" when AI overcommits to capabilities it doesn't have - always verify and challenge
• AI can help implement the StoryBrand marketing framework with characters like "Dripzilla" representing problems customers face
• Using AI as a strategic thinking partner can reveal blind spots in business planning and challenge personal biases
• The future may include neural links connecting human minds with AI, raising questions about identity and privacy
• TC Backer Construction celebrates their fifth annual food drive, providing three months of supplies to local food banks
• The team received awards for best roofer, best door company, and placed as runners-up for windows

If you're a homeowner and your roof is old, leaking, or damaged, don't wait for things to get worse. Visit our website or give us a call for a free inspection. No pressure, just answers.

To watch or listen to your favorite episodes of Behind The ToolBelt, Brick By Brick plus much more content, go to our YouTube Channel and subscribe.

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Ty explores the delicate balance of knowing when to lead and when to follow, sharing personal experiences of leadership failures and successes while outlining his 12 attributes of great leadership.

• Self-awareness starts with humility and understanding why you want to lead
• No leader has all the answers, and the sooner we acknowledge this, the easier leadership becomes
• "Rock paper rank" is one of the weakest forms of leadership
• Building trust requires empowering others and allowing them to take charge
• Communication is crucial for sharing vision and goals with your team
• Integrity means doing the right thing especially when nobody's watching
• Adaptability helps leaders navigate change and encourage innovation
• Emotional intelligence helps leaders understand others and manage their own emotions
• Decisiveness is essential as nobody likes indecisiveness
• Team building creates an atmosphere where people aren't afraid to admit mistakes
• Recognition shows appreciation for team members' contributions
• Continuous learning means staying curious and surrounding yourself with smarter people

Five principles of leadership: your thoughts become emotions, emotions become actions, actions become habits, habits become values, and values become your destiny.

To watch or listen to your favorite episodes of Behind The ToolBelt, Brick By Brick plus much more content, go to our YouTube Channel and subscribe.

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Leadership isn't just about managing people—it's the foundation that builds extraordinary brands. In this candid exploration of business growth, Ty Cobb-Backer reveals how leadership philosophies directly impact brand development and market presence.

At its core, effective leadership requires mastering self-management before attempting to guide others. Leaders must inspire trust, cast clear vision, make difficult decisions, and develop the art of delegation. As Ty shares from personal experience, "People do what you inspect, not what you expect"—highlighting how active monitoring and feedback drive desired outcomes far more effectively than simple expectations.

This leadership approach transforms a simple roofing company into a powerful marketing organization that builds both homes and people. Your brand exists in three crucial media spaces: rented (social platforms), earned (reviews/referrals), and owned (website/email lists). Each requires strategic attention to create the omnipresence that generates trust. Remember, most potential customers need 11-13 touch points before making that first call.

What truly separates thriving brands from struggling ones is culture. When team members feel empowered to contribute ideas without fear of rejection, they take ownership. This ownership mentality—visible when employees proudly wear company gear off-clock or enthusiastically recommend services to friends—creates an army of authentic brand ambassadors who amplify your reach exponentially.

Ready to transform your leadership approach and build a brand that stands for more than just products or services? Listen now to discover how vulnerability, transparency, and empowerment create the unshakable culture that turns customers into believers and employees into champions.

To watch or listen to your favorite episodes of Behind The ToolBelt, Brick By Brick plus much more content, go to our YouTube Channel and subscribe.

We are streaming on all major Podcast Platforms

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The roof over your home protects everything you value, your family, possessions, and the structural integrity of your biggest investment. Yet most homeowners don't think about their roof until water starts dripping from the ceiling. By then, damage has already begun.

In this value-packed episode, Ty Cobb-Backer reveals his proven seven-part framework for effective roofing communication that helps contractors connect with homeowners on a deeper level. This isn't about high-pressure sales tactics or quick closes, it's about genuinely serving homeowners by addressing their real concerns and providing solutions that deliver lasting peace of mind.

Ty walks through each element of the framework from creating a compelling hook that resonates with homeowners' emotions to positioning yourself as a trusted guide rather than just another contractor. You'll learn how to reframe pricing conversations around value and protection rather than cost, craft clear action plans that build confidence, and deliver calls to action that feel helpful rather than pushy.

What sets this approach apart is its authenticity. Throughout the episode, Ty shares candid stories of both successes and failures, emphasizing the importance of making things right when mistakes happen. The focus remains squarely on building relationships through what he calls "the three-legged stool" – creating repeat customers, generating referrals, and earning positive reviews.

Whether you're a roofing contractor looking to improve your sales approach, a homeowner wanting to understand what to look for in a quality contractor, or an entrepreneur in any field seeking to build stronger customer relationships, this episode delivers actionable insights you can implement immediately. Listen now to transform your approach to communication and discover why a solid roof isn't just about shingles – it's about providing genuine peace of mind.

To watch or listen to your favorite episodes of Behind The ToolBelt, Brick By Brick plus much more content, go to our YouTube Channel and subscribe.

We are streaming on all major Podcast Platforms

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"Men and women lie, numbers don't." These words from sales expert Shai perfectly capture his data-driven approach to transforming the home services industry. After 16 years mastering the art of in-home sales, Shai has helped over 1,000 sales representatives close more than $300 million in deals and built his own company from zero to $20 million in just 18 months.

What separates Shai's approach from conventional sales wisdom is his emphasis on systems over charisma. While many sales leaders focus on personality and motivation, Shai builds step-by-step processes that can be taught, measured, and replicated. This systematic approach allows companies to scale rapidly without sacrificing quality or consistency.

The foundation of Shai's success lies in how he engineers company culture from the ground up. Before launching Title Remodeling, he and his business partner identified 50 specific traits they wanted in team members—not generic qualities like "hardworking" but specific lifestyle preferences and values. This intentional culture-building creates an environment where people genuinely want to work, strengthening recruitment and retention.

Their setter-closer model exemplifies this systematic approach: 22 door knockers set appointments that 17 closers then convert to sales. Each role has clear metrics (door knockers must set four demonstrations weekly; sales representatives must generate $50,000 quarterly), removing subjectivity from performance evaluations. This clarity creates confidence among team members, who understand exactly what's expected and how to succeed.

Perhaps most fascinating is Shai's focus on velocity—the speed at which leads convert to sales, projects get completed, and teams get paid. This emphasis on momentum explains why his retail door-knocking approach generates approximately $2 million monthly without relying on insurance claims or storm damage work. By knocking today for appointments tomorrow (or even today), his team creates consistent cash flow regardless of weather conditions.

For those struggling with confidence in sales, Shai offers practical wisdom: focus on small wins rather than just closed deals. Getting to the kitchen table for a presentation or convincing a homeowner to let you inspect their roof are victories worth celebrating. This incremental approach builds momentum that eventually leads to greater success.

Ready to transform your sales approach? Check out One Call Close Academy or follow Shai on social media for training opportunities that can help you achieve extraordinary results with ordinary people.

To watch or listen to your favorite episodes of Behind The ToolBelt, Brick By Brick plus much more content, go to our YouTube Channel and subscribe.

We are streaming on all major Podcast Platforms

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Behind the Tool Belt returns to its roots with an inside look at leadership development and relationship building through a conversation with TC Backer sales leader Ben Catlin.

• Ben shares his journey from Michigan to Pennsylvania, including his early influences in music and sports
• Family connections played a key role in shaping Ben's character and work ethic
• Breaking into sales happened gradually through college experiences and car sales
• The transition from car sales to construction came from prioritizing family time
• Leadership capital refers to the trust bank built through consistent behavior and communication
• Effective leadership empowers team members to think for themselves rather than following directives
• Creating relationships across departments breaks down communication barriers
• TC Backer differentiates itself through customer-focused approaches rather than one-size-fits-all solutions
• Standard Operating Procedures (SOPs) help maintain consistent quality even in challenging situations
• Continuous learning and staying open to new perspectives drives company growth

To watch or listen to your favorite episodes of Behind The ToolBelt, Brick By Brick plus much more content, go to our YouTube Channel and subscribe.

We are streaming on all major Podcast Platforms

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Life is too short to waste time with regret, shame, and guilt that keep us from taking action. The difference between a winner's and loser's mentality lies in taking responsibility versus making excuses for why things can't be done.

• Winners understand that goals sometimes require intense dedication and hard work
• Living in the past and making excuses like being too old or having no time keeps us stuck
• Instead of using tragedy as an excuse, use it as inspiration to carry on someone's legacy
• When someone you love passes, fulfill their dreams and aspirations for them
• Everyone deserves a second chance to transform their life
• The time to act is always now, not someday in the future

Get off the couch and do something with your life today. Stop waiting for the perfect moment and start building the life you want right now.

To watch or listen to your favorite episodes of Behind The ToolBelt, Brick By Brick plus much more content, go to our YouTube Channel and subscribe.

We are streaming on all major Podcast Platforms

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https://www.iheart.com/podcast/269-behind-the-toolbelt-271027110/

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