The Hard Part with Evan McCann

Behrouz Hariri from Smart Nora

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Behrouz Hariri is the CEO of Smart Nora.


Smart Nora is on a mission to help 3 billion people worldwide breathe, sleep, and live better.


Takeaways

  • Working at Jet Cooper and IDEO.
  • The idea for Smart Nora came from a personal problem and evolved into a product that solves a common sleep issue.
  • How they ran a successful Kickstarter campaign.
  • Future of the sleep industry.
  • Balancing utility and aesthetics for hardware.
  • Gathering and implementing customer feedback into a hardware product.
  • Manufacturing process and how to do it well.
  • Basics of sleep.


    • Chapters

    00:00 Experiences in Product Design and Innovation

    05:06 Solving a Common Sleep Issue

    07:49 Acquiring Customers and Building a Supportive Community

    13:12 The Future of the Sleep Industry

    16:47 Balancing Utility and Aesthetics

    19:40 Continuous Improvement: Listening to Customer Feedback

    22:24 The Basics of Sleep: Sleep Time Regularity and Sleep Hygiene

    26:07 Physical Wellness for Founders: Navigating Challenges and Prioritizing Self-Care


    Keywords

    work experience, Jet Cooper, IDEO, Smart Nora, sleep industry, manufacturing, brand building, direct-to-consumer, product design, common sense, customer feedback

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    The Hard Part with Evan McCannBy Evan McCann