Community Vertigo

Beige & Boring: The Debate of the NYC Influencer


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In this week’s episode, we weigh in on the NYC influencers debate. Inspired by the viral TikTok from @martinifeeny, we wonder: What makes these new-age influencers so ‘boring’? What’s with all the beige clothing? We discuss the true New Yorkers we love to watch, the heyday of 2016 influencers and the insidious nature of gentrifiers.

Links:

Madison Huizinga, “Influencer Migration” (Substack)

@martinifeeny

Dutch

Sam Shekian

Aiyanna

@cupofjasmine

Alex Consani

ur mom ashley

Sinjin Drowning

Aisha Rae

Reddit Thread

Find us:

⁠Instagram⁠

⁠TikTok⁠

⁠Spotify⁠

⁠Tumblr⁠

⁠Twitter⁠

Watch ⁠this episode⁠ on YouTube

Timestamps:

Intro 00:00

2010s LA Influencer 00:14

2020s NYC Influencer 04:03

@martinifeeny’s TikTok 08:09

Not Boring NYC Influencers 14:20

Gentrification 19:38

Lack of Brand Diversity 26:56

The Algorithm 31:04

Matcha 35:42

The Future of Influencer Migration 37:20

Outro 40:59



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Community VertigoBy Community Vertigo