Digital Creators Podcast

Being An Independent Entrepreneur/ Designer | Interview w/ Anson Shum Co-Founder of OOKONN, Vice President of Marketing at SAUVEREIGN, and former PR of HUGO BOSS, MOSCHINO, and Jimmy Choo Episode #69

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Anson Shum is an entrepreneurial marketer with over 15+ years’ of experience across a number of industries including Sustainability, Luxury goods, Fashion retail, Travel, F&B, and lifestyle. After graduating in fashion design from Central Saint Martins University of the Arts London, Shum spent the next 12 years working his way up in the luxury fashion industry from sales assistant to visual merchandiser he, eventually, worked as a PR Agent for brands such as HUGO BOSS AG, Bluebell Group, Jimmy Choo and Oettinger Davidoff.

In 2016 Anson founded Ookon is known for their signature curved carry-on luggage designs which quickly attained global success and was one of the few brands from HK that stocked on Net-A-Porter, Matches Fashion, 10 Corso Como, Studio Concrete and had appeared in Vogue and New York Times.
In this episode, we're going to find out about the story behind Anson's entrepreneurial and design expertise, how he navigated the luxury fashion industry, what it's like being a PR for some of the world's biggest luxury brands and more hope you enjoy.

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