There’s a certain curiosity that follows Roshan Melwani, the social media personality known as the “Tik Tok tailor.” Perhaps it’s the polarising persona he dares to frequently lean into, or the radically different approach he’s embraced to leading Sam’s Tailor, a 67-year-old Hong Kong institution that’s dressed British royalty, American presidents, and global movie stars. His videos consistently draw millions of views and hundreds of thousands of fans, with a passionate following. In this conversation, we uncover a side to Roshan that’s revealing and raw. What’s influenced him, what haunts him, and the impact his dedication to sharing every aspect of his unfiltered views has on his family and business — Roshan Melwani on being audacious. 

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