Luis Congdon - Tips

Being Authentic Online Will Attract Customers

People want to feel a connection to companies 

Build trust first, then the business will follow

Be clear about what you and your brand stand for

Bitcoin and Blockchain proof that the online world is getting stronger.

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BEING AUTHENTIC ONLINE WILL ATTRACT CUSTOMERS

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Doug Morneau: Well, welcome back to another episode of Real Marketing Real Fast. I've got joining me in the studio today, a friend of mine. This individual, I met in Vancouver. He was traveling up from the Seattle area. We were attending a conference put on by a local entrepreneur called Sunny Lenarduzzi speaking about video marketing, and I had the chance to meet Luis and his Kamala. I'd like to welcome Luis Congdon. He works with entrepreneurs and Fortune 500 companies to help them scale their online sales. He does this with podcasting, web optimization strategies and e-mail automation. He is ranked as a top podcaster, which will make my interview a little bit more difficult. I'll be a bit nervous talking to the guru. In his podcast, he has attracted over 100,000 fans. He enjoys life traveling and consulting with his wife, so welcome to the show.

Luis Congdon: Hey, excited to be here. Let's bring it.

Doug Morneau: We met, as I mentioned, in Vancouver, and we immediately connected, and we're quite impressed with what you and your wife have built for business and an online business. Did you want to fill in the blanks? Is there anything that you want to share with us, maybe about your last three months traveling around the world, as you're still doing business?

Luis Congdon: Yes. You know, one of the things that's really shifted in our business is the understanding that we live in a highly global economy, so even when we travel, my partner and I, my wife and I, we love to travel. We love going to other countries and while we've been traveling the past few years, we didn't fully realize that while we were in other countries, we could do business there, that we could work with companies that needed consulting and optimizing online. Now, we've added that as a way to further enhance our travels and also just enhance our experience and our abilities to give and make an impact. Now, we can be in another country and also consult with companies and individuals and business owners while we're there.

Doug Morneau: That's so cool. I mean I followed your trip through Columbia, and that's a place that's on my to-go list. A lot of people have said a lot of things about Columbia, but it's sure changed and growing, and they're welcoming a lot of expats there. It's on the top list of places by International Living to move to. Do you want to share with our listeners a little bit of your marketing? I've followed you online for a while, and you're very aggressive. You take a different approach, so why don't you share with us one of your biggest successes or breakthrough that you've got marketing?

Luis Congdon: Yes. One of the biggest understandings that I'm really going through currently in our business is just really understanding what a global economy that we live in. I've always worked online as far as business goes and owning my own business with my wife. We've always understood that we work online, and we could work with anyone we want to, and we're working with people from all over the world, but I'm really starting to understand that what we know in the United States isn't something that everyone else knows outside of the United States. What we know as marketers isn't something that people in other companies really understand because companies such as Coca-Cola, Virgin, Under Armour, a lot of these companies became big in a world where ...