Today I have the pleasure of interviewing David Riederman, a lifelong friend of 20+ years and one of the best “CONNECTORS” I’ve ever met.

Some essential take-aways:

Don’t be a victim, be a volunteer.

Negative situations (like the pandemic) don’t happen “to us” they happen “for us”.

How to have customers follow you especially when you don’t need anything.

Embrace your true authentic self- be who you are consistently.

Find ways to engage your customers and your competition.

Fail fast and move on.

Don’t let fear drive you allow faith drive you.

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