It’s been a long time since I’ve felt this much excitement and nervousness about my business.

It’s time to step outside of my comfort zone.

This has been a LONG time coming… in fact, I’d go so far as to say this is what I was put on this planet to do.

As nervous as I am, I know I’m going to do it.

I recently shared in the FtheHUSTLE newsletter that I was going to be sharing more about mindset, psychology, and life in Costa Rica through the newsletter.

What this really means is that I’m going to go ALL in with FtheHUSTLE on KimDoyal.com.

I’m not going to stop talking about digital marketing, because it’s what I do and is what ‘birthed’ FtheHUSTLE to begin with.

But there’s a bigger message with FtheHUSTLE that goes far deeper than being “anti-hustle and doing the work.”

It’s about what you want your life to look like.

I’ve shared a lot on the podcast throughout the years about my beliefs, mindset, spirituality, self-help, therapy… you name it.

But I’ve held back.

I’ve held back mainly because I was afraid of how it would be taken and I didn’t know how to merge that side of me with the business side.

I see a path now… and I’m freaking THRILLED.

I’m going to share this (process this?) with you like this:

• What led me to this decision
• What that means for my business
• How I’m going to do this

I’m also going to share the fears, the doubts, and how I’m working on managing my thoughts in order to achieve what I want.

What led me to this decision 

I’ve been very transparent about the transitions in my business. I’ve never really thought twice about it because everything fell under the “digital marketing” umbrella.

I went from The WordPress Chick 

 outsourcing company 

 coaching 

 done-for-you podcast services 

 attempt at a SaaS 

 pivot to my personal brand 

 launched the Content Creators Planner 

 focus on Email & Newsletters (under the personal brand).

Whew…

Here’s the interesting thing.

As I was living this, it all felt like a natural transition.

I would get super bored if I had been doing ONE thing for 14 years. I know this about myself. Even when I worked in retail management – I took every opportunity to open a new store, get promoted, or take on a new challenge.

In the entrepreneurial space, you’re supposed to niche down. Pick ONE thing and focus on it. Which I did, but nothing grabbed me enough to want to do it long-term. Something about that made me feel stuck.

I think this is also why I love this space.

Tech and the web move SO fast.

As much as it can be challenging (you master one thing and need to learn something else), I find it exciting. I love how new opportunities present themselves ALL the time.

The trick is mastering the fundamentals so you can apply them to new opportunities.

I don’t feel I’ve mastered the fundamentals, but I am always practicing them (i.e., working on mastery).

Those fundamentals for me are writing (specifically for the web), publishing, sales, traffic, and lead generation.

The fundamentals of each of those are study and practice. Boring, I know. But hot damn if they don’t work.

I shared in the last episode that a recent launch didn’t go the way I wanted (When Disappointment Leads to Clarity and Ultimately Freedom).

That was a little painful to share, but I KNEW that in order to make the transition I’m making I had to get the ball rolling.

Let’s back it up a little...