Bootstrapper's Paradise

Being Data-Driven in Marketing with Jake from Pareto PPC

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Description

In this episode of the Product Launch Podcast powered by NxtStep, we talk with Jake from Pareto PPC about the importance of being data-driven in your marketing approach.  Learn more from a marketing expert about what you can do to market your product effectively.

Show notes

00:30 - Jake’s background and the Pareto story

02:00 - The importance of being data-driven

04:50 - How to know if you have the right data

08:00 - Finding product/market fit

12:30 - The cyclical nature of CPC

14:00 - The advantages of targeting a niche

15:00 - “The more general you are the weaker your value proposition will be.”

Product Resources

  • Podcasts
    • Digital Analytics Power Hour
  • Slack groups
    • Measure
  • Google suite
    • Google Apps Script

    Getting in touch with Jake

    • Email - [email protected]
    • LinkedIn

      • Free Email Course - https://bootstrappersparadise.com/course


      Private Coaching - https://bootstrappersparadise.com/coaching

      Bootstrapper's Paradise - https://bootstrappersparadise.com/

      ...more
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      Bootstrapper's ParadiseBy Sean Boyce
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