Episode: 33

How do you become the legal marketer that every firm wants? The answer is through professional development, which is the focus of LMA's May/June 2018 issue of Strategies magazine. On this episode, May/June editor Amber Bollman (business development manager, Barnes & Thornburg, LLP) talks to Kate Harry Shipham (principal, KHS People), a search firm placing business development and marketing professionals at professional services companies. In their conversation, they cover everything from what firms want from their BD employees today to the current trends and challenges with professional development.

More from the magazine:

https://www.legalmarketing.org/strategies