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Being Famous Is Not A Personal Brand Qualifier
In this episode of the Branding, Boundaries, and Bullshit podcast, your host, the Ghetto Country Brandmother®, goes in on Kevin Hart's attempt at the restaurant business with Hart House. She doesn't come right out and say it was a failure but she certainly teases it.
Being a celebrity is not the same as personal branding and Kevin proves that in spades. That's because there's a difference between being known and being know for something. He's know for being a comedian and that's pretty much it.
Of course, Brandma talks about the importance of personal branding, the challenges celebrities face when venturing into business ventures unrelated to their persona, and the pitfalls of assuming celebrity status automatically translates to business success.
With in your face insights and personal anecdotes, Brandma cuts loose on why Hart's plant-based restaurant couldn't sustain itself and what it reveals about the realities of personal branding.
00:00 Introduction and Podcast Struggles
00:17 Kevin Hart's Restaurant Venture
01:35 Personal Branding Insights
04:07 Kevin Hart's Social Media Analysis
09:59 Celebrity Influence and Restaurant Challenges
18:38 Challenges of Expanding a Business
20:09 Introducing Grandma's New Book
21:10 Kevin Hart's Restaurant Ventures
24:02 Critique of Kevin Hart's Branding
34:26 Comparing Celebrity Endorsements
37:51 Final Thoughts and Sign-Off
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By Ghetto Country Brandmother®
5
44 ratings
In this episode of the Branding, Boundaries, and Bullshit podcast, your host, the Ghetto Country Brandmother®, goes in on Kevin Hart's attempt at the restaurant business with Hart House. She doesn't come right out and say it was a failure but she certainly teases it.
Being a celebrity is not the same as personal branding and Kevin proves that in spades. That's because there's a difference between being known and being know for something. He's know for being a comedian and that's pretty much it.
Of course, Brandma talks about the importance of personal branding, the challenges celebrities face when venturing into business ventures unrelated to their persona, and the pitfalls of assuming celebrity status automatically translates to business success.
With in your face insights and personal anecdotes, Brandma cuts loose on why Hart's plant-based restaurant couldn't sustain itself and what it reveals about the realities of personal branding.
00:00 Introduction and Podcast Struggles
00:17 Kevin Hart's Restaurant Venture
01:35 Personal Branding Insights
04:07 Kevin Hart's Social Media Analysis
09:59 Celebrity Influence and Restaurant Challenges
18:38 Challenges of Expanding a Business
20:09 Introducing Grandma's New Book
21:10 Kevin Hart's Restaurant Ventures
24:02 Critique of Kevin Hart's Branding
34:26 Comparing Celebrity Endorsements
37:51 Final Thoughts and Sign-Off