Accomplished videographer Hans Mundahl’s upcoming got me thinking. Teaching schools to be better a producing video? What a great way to give back to your audience and share your expertise in a way that’s helpful.

Take the course, learn about the latest techniques, roll up your sleeves and apply some of his tips, and on the other side, you’re a little bit better at your job.

Plus, you’re building an even better connection to Hans as a teacher, marketing consultant and person.

It’s a fantastic example of how being helpful isn’t just nice, it’s a great marketing strategy.

In episode 19 of Blackbaud K-12’s Get Connected Podcast, Hans Mundahl of returns to the show to talk about the concept of "helpful marketing” and how it relates to private schools.