The Music Stuff Show

Being Intentional About Social Media Marketing

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On this episode of The Music Stuff Show, we take a look at the role social media plays in your business. We discuss where you should start, what kind of content to prioritize, and a few general guidelines for getting the most from your efforts. Please enjoy this episode of The Music Stuff Show: Being Intentional About Social Media Marketing.

 

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Links from the Episode:

  • Brendon Urie on Instagram Live
  • Waves Plugins

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    Episode Guide:

    • Intro [0:00]
    • Sponsor: [0:12]
    • Episode Overview [0:59]
    • Swans in England [1:49]
    • How to be intentional about your social media marketing [2:53]
    • So many people forget that there are human beings on the other side of the internet [3:22]
    • What would you tell your friend? [4:49]
    • Every business is in the business of making money off of relationships with people [5:22]
    • The best business arrangements are built upon relationships where everybody involved wins [6:03]
    • Your front facing image should be the same across all platforms [7:28]
    • You don’t want to give people a reason to not understand [9:05]
    • Where should a band or artist start? [13:48]
    • If you have a current cell phone, you should be able to make visual content [15:22]
    • If you put out a song, it should have a visual element [16:05]
    • Instagram is a great place to have a never-ending behind the scenes [19:21]
    • Facebook is an incredibly powerful tool if you can stay on it and stay ahead of whatever their algorithm this week [26:50]
    • Try to master Instagram and Facebook before you spread yourself too thin getting into everything else [30:21]
    • The number 1 most important thing is quality content [41:19]
    • Nobody wants to sit there and watch you spam out “Go buy my song on iTunes!” [41:52]
    • If you have 20,000 people and 13 people like your photo when you post it on Facebook, you’re not fooling anybody [43:45]
    • You’re in the giving game on social media [45:10]
    • The only thing people like more than seeing or watching a story is being involved in that story [48:00]
    • Don’t be afraid to suck [51:05]
    • We forget the power of a genuine connection, no matter how small it is [54:59]
    • Outro [56:04]

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      Special thanks to Nashville based illustrator Bobby St. Louis for creating the artwork for The Music Stuff Show!

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      The Music Stuff ShowBy Tom DuPree III & Vance Fite
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