In this episode, hosts Elena Kacan and Meredith Dean sit down with Shannon Evans — a powerhouse builder, creator, and educator transforming women’s lives and the spaces they live in.

From starring in HGTV show's like Renovation Resort, Honest Renovations, and Rock the Block to hosting Ryobi Tools USA’s Tools 101, Shannon shares what it’s really like creating content in your 40s, showcasing your expertise, and turning what you know into real opportunities.

We talk about:

• How to show up online without chasing likes or trends

• Why social media often feels like a highlight reel — and why authenticity attracts the right people

• Social as your digital business card and the new résumé

• How being yourself builds trust, credibility, and long-term momentum

If you’re ready to use social media with more intention and let your experience speak for itself this episode is for you.