What happens when you land your dream job… and then lose it in your 20s?

In this episode of Doing It Anyway, I’m joined by freelance social media and content strategist Lilly Moussa, who shares the real story behind building a career in the social media industry, working with major brands, landing a role at TikTok, and then unexpectedly being made redundant.

We talk about what it actually looks like to build a career in social media, marketing and content creation, from unpaid internships and agency work to freelancing and personal branding.

Lilly opens up about the emotional reality of being made redundant in your 20s, navigating imposter syndrome, and deciding to bet on herself by returning to freelance work and growing her own business.

In this episode we cover:

• What it’s really like working in social media and marketing

• Landing a role at TikTok and working with major brands

• The emotional reality of being made redundant in your 20s

• Freelancing vs working full time in the social media industry

• Why personal branding and LinkedIn helped create new opportunities

• Building a freelance business as a content strategist

• How to avoid burnout while growing your career

• The future of social media, content creation and marketing trends

• Advice for anyone wanting to work in social media or marketing

If you’ve ever felt like you’re behind, unsure about your career, or worried that one setback could derail your future, this episode is your reminder that sometimes the biggest redirections lead to the best opportunities.

Your 20s aren’t about having everything figured out. They’re about trying things, learning fast, and doing it anyway.

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Connect with Lilly:

Instagram: @lilly.moussa

Linkedin: Lilly Moussa