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This week, Ryan speaks with Jessica Goldfond, founder of Shiny Squirrel, a Williamsburg-based PR and brand management firm for emerging designers. Jessica has worked with several Quebec companies including G Sherman Jewels, which she subsequently placed in the award-winning series The Marvelous Mrs. Maisel.  She discusses the importance of setting goals and developing your own voice and how the digital age has created opportunities for brands to bypass industry gatekeepers and break themselves in.

Ryan’s Rants & Raves is a podcast series on fashion, design and all things Québec produced by the Québec Government Office in New York and hosted by Fashion Attaché Ryan McInturf.