So Here’s Your Challenge

Being Real (Replacing the Impersonal Corporate Voice)


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What’s your reaction when you read a company newsletter, instruction manual, or other corporate communication? Do you think it is plastic, anti-septic, and homogenized? If so, you’re like most people — they see corporate-speak as fake, and they can sniff it a mile away.

 

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So Here’s Your ChallengeBy Randall Craig