The deficit model of communication, strategic messaging, and “THE EVIL BIG APPLE INDUSTRY” are all things Steph and Rey talk about in this episode. Listen to them discuss examples of how communicators could strategize to have impactful messages and break down strategic SciComm principles. 

• Deficit model of communication

• https://en.wikipedia.org/wiki/Information_deficit_model

• Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement

• https://www.amazon.com/Strategic-Science-Communication-Objectives-Engagement-ebook/dp/B09QNSGDTY

• http://strategicsciencecommunication.com/stratscicomm-comics/

• Science Audience Engagement: An Audience Research Collaboration Guide for Media Professionals, Evaluators and Communication Researchers

• https://www.kqed.org/crackingthecode