Jason Frazier is an award-winning marketer and national speaker with more than 20 years of expertise in marketing, social media, technology startups and venture capital, holding various C-level positions in the mortgage industry, and is the current Chief Strategy Officer for Equity Prime Mortgage.   In the first part of the episode, we talked about his journey with "75 Hard" where Jason went on a strict 75 day regime to adjust his lifestyle and mindset, and who he became after the 75 days.    In the latter half of the episode, we talked about where today's retail loan officer needs to shift their strategy to be relevant. The industry is rapidly changing, it's not the same business as 2006. Loan officers need to be building a brand and strategy that is hyper-local if they want to stay relevant.    Find more about Jason Frazier at mortgagexpodcast.com