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Being True to Your Brand
Michael Austin is the Chief Marketing Officer at ArcticPharm, a producer of high-quality, organic cannabis products for the recreational and medicinal markets in the Yukon and the rest of Canada. ArcticPharm is committed to using natural and environmentally friendly methods for growing, cultivating, and processing its products.
For the last 20 years, Michael has honed his skills in marketing, sales, and business strategy, working with the world’s leading agencies and global brands in London and Vancouver. He studied at the University of Victoria and obtained his BCom in International Business.
In this episode…
The most successful companies know the value of their brands and how to represent these brands to their customers. They understand that branding is more than a message—it is an experience that consumers can relate to and connect with in a meaningful way.
According to Michael Austin, if a company wants to succeed, it must stay true to its brand. So, what does it mean to be true to your brand as the CEO of your company? As Michael says, it’s all about bringing that brand to life by connecting with your customers and exceeding their expectations from product development to service delivery.
Michael Austin, the Chief Marketing Officer at ArcticPharm, joins host Martin Hunter in this episode of What CEOs Talk About to discuss being true to your brand as the CEO of your company. Michael talks about the role CEOs play in building and maintaining a brand, how to align your company's core values with your brand promises, and his company's strategies for standing out in Canada’s cannabis industry. Stay tuned.
This podcast is brought to you by URGEO, Operational excellence in action through the Are you Ready Program!
https://www.urgeo.com/
Are you READY to free up your time?
Optimize your Organization?
Grow revenue and reduce costs?
Build your leadership team?
Partnering with organizations like yours, we work with you to implement our proven methodology designed to transform your operations, while providing accurate advice and support for real success.
Translating strategy into frontline operations, URGEO helps leaders and the people within their organization excel at safe, on-time, on-budget and on-spec delivery. Let’s touch base so we can learn how we can level up your business. Contact us today: https://www.urgeo.com/contact
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By Martin HunterMichael Austin is the Chief Marketing Officer at ArcticPharm, a producer of high-quality, organic cannabis products for the recreational and medicinal markets in the Yukon and the rest of Canada. ArcticPharm is committed to using natural and environmentally friendly methods for growing, cultivating, and processing its products.
For the last 20 years, Michael has honed his skills in marketing, sales, and business strategy, working with the world’s leading agencies and global brands in London and Vancouver. He studied at the University of Victoria and obtained his BCom in International Business.
In this episode…
The most successful companies know the value of their brands and how to represent these brands to their customers. They understand that branding is more than a message—it is an experience that consumers can relate to and connect with in a meaningful way.
According to Michael Austin, if a company wants to succeed, it must stay true to its brand. So, what does it mean to be true to your brand as the CEO of your company? As Michael says, it’s all about bringing that brand to life by connecting with your customers and exceeding their expectations from product development to service delivery.
Michael Austin, the Chief Marketing Officer at ArcticPharm, joins host Martin Hunter in this episode of What CEOs Talk About to discuss being true to your brand as the CEO of your company. Michael talks about the role CEOs play in building and maintaining a brand, how to align your company's core values with your brand promises, and his company's strategies for standing out in Canada’s cannabis industry. Stay tuned.
This podcast is brought to you by URGEO, Operational excellence in action through the Are you Ready Program!
https://www.urgeo.com/
Are you READY to free up your time?
Optimize your Organization?
Grow revenue and reduce costs?
Build your leadership team?
Partnering with organizations like yours, we work with you to implement our proven methodology designed to transform your operations, while providing accurate advice and support for real success.
Translating strategy into frontline operations, URGEO helps leaders and the people within their organization excel at safe, on-time, on-budget and on-spec delivery. Let’s touch base so we can learn how we can level up your business. Contact us today: https://www.urgeo.com/contact