Popularity? Most of us can appreciate it and most of us want it, I get it. What person in their right mind living in this day and age doesn't want to be part of what's "trending or popular?" If you don't crave this such attention then your on the wrong planet! Being popular requires work, effort, sacrifice, and time. If that is what you desire, by all means acquire it. But... For me I'd rather not engage in this race for entry into the "In Crowd", it's over crowded as it is. Not to mention I'm perfectly ok in the space I occupy, outside of the popular masses.