Speaker 1: (00:42) We're in a series 16 ways to utilize social media, to grow your following, engage your followers and DMN8 your market. My hope is you take these 16 things away and you utilize them in a way that helps you come away with 16, new ways, 16 new things you can use on social media to engage with your followers. Today, I want to talk about being useful. Resourcefulness! What can you do to be useful to your audience? What kind of resources can you share to make your followers or your clients or your prospects lives better? Maybe how to videos or answers to frequently asked questions, or downloadable worksheets, or information about your community, or information about your company, or information about the service that you provide. Being useful offers content that allows people to see the nuts and bolts, and it allows people to see that you're valuable and that'll be crystal clear to them. If you go on business pages on Facebook, you're going to see a lot of dumb and boring content. You're going to see a lot of three, four or five sentences with boring graphics. So what's any different, like what is it that you can do to set yourself apart? That's really what marketing is. That's all marketing is, setting yourself apart from the competition and you have different platforms and different ways to utilize it. And if you can come up with things that are interesting, if you can come up with things that are, that provide usefulness to your client base, then you're setting yourself apart. You're doing the thing necessary to set yourself apart from your competition. So you want to grow your engagement. You want to be a leader in social media, from your company to your clients, be useful, provide resources, and DMN8 the Day!