Frustrated with red-flag clients, not enough revenue, and the uncomfortable feeling of stagnation? Today’s episode focuses on becoming your client’s ‘secret weapon’, and our guest is someone who has written a book on the subject! Today, we speak to Gabrielle Chipeur, Marketing Automation Specialist and author of Secret Weapon: Attract the best clients, charge what you're worth and fall in love with your work again. Her goal is to help women who love to design, code, write, and more to shave years off their meteoric rise to the top. In this episode, we discuss, marketing automation and how Gabrielle followed her career path from graphic design to owning her own business. We talk strategy mindset, difficult childhoods, creativity, and motherhood, as well as funnels, perfectionism, and managing your competition. Don’t miss this episode if you want to know more about becoming a Secret Weapon, and get some personal advice from someone who knows how!

Key Points From This Episode:

• How Gabrielle followed her career path from design to marketing automation.
• Gabrielle talks about her childhood and where her capacity for problem-solving came from.
• How Gabrielle used creativity as an escape from a difficult childhood and how she got started.
• What creativity looked like for Gabrielle as she grew older –  from graffiti to the theatre.
• Advice from Gabrielle for finding creativity in trauma and interrupting patterns of thinking.
• Gabrielle shares her process of becoming a business owner when she became a mother.
• Perfectionism and not settling for ‘good enough’.
• Gabrielle talks about her book, Secret Weapon, and her chapter on the 92%.
• Whether Gabrielle would change her past and how it has influenced her life now.
• Advice from Gabrielle for someone looking to caress their creative power.

Tweetables:

“Design is really problem-solving… and when we look at automations, it’s really the same thing… how can we get this outcome with 17 different options available to us? ” — @G_Chipeur [0:05:43]

“Creativity, when you’re making it, there’s that sense of satisfaction of making… there’s that sweat equity… but when you’re around other creative people who are just batting ideas around… there’s almost a satisfaction from watching creativity in action” — @G_Chipeur [0:10:48]

“I built my business by becoming my client’s secret weapon” — @G_Chipeur [0:28:59]

Links Mentioned in Today’s Episode:

Gabrielle Chipeur

Secret Weapon

Gabrielle Chipeur on Twitter

12Strong Website

Gabrielle Chipeur on Instagram