María Alejandra OFF-TOPIC is a platform for independent musicians, artists and creatives that explores the OFF-TOPIC side of music and creativity: https://linktr.ee/maofftopic

In this episode with Anni Kallioniemi, a cellist and social media expert, we talk about the intersection of music and online presence. We discuss the importance of authenticity in branding, the challenges musicians face in self-promotion, and the evolution of social media in the music industry.

Explore more of guest's work: https://www.annigrid.com
@annigrid on Instagram.

Explore the full OFF-TOPIC universe, including the articles, essays and free resources: mariaalejandrajimenez.com

If you want to support this episode, you can buy me a coffee: ko-fi.com/maofftopic

Join the private community: https://ko-fi.com/maofftopic⁠

Book a tarot reading: https://ko-fi.com/c/262080d27b

The recommendations in this episode:

• Book: The Hero and the Outlaw - Margaret Mark and Carol S. Pearson.
• Teatro alla Flopera (content creator).
• Thrilled to Announce (podcast).