Rawia Abdelsamad grew up in Lebanon and now calls Cleveland home. A mom of three, she pivoted from a career in management consulting to pursue her passion for food and cultural representation. This led her to create Beituti, a Lebanese-American food brand.

Beituti aims to bring the vibrant flavors of the Middle East to grocery shelves, making it easier for families to cook and enjoy authentic and healthy meals at home.

Inside the episode

• Rawia's story leaving her career in management consulting to launch a Lebanese-American food brand

• Where the idea for Beituti came from

• Strategy to scale by building local brand community

• Advice for an emerging brand founder starting a food line