Your first clients are closer than you think. In this episode, I get real about my personal journey launching my business — the excitement, the emotional moments, and the hard truth about what happens when the initial support fades. 

I share why your existing network is your most powerful asset when starting or relaunching, and how showing up consistently on social media and in person leads to clients in the most unexpected ways. 

Whether you're launching for the first time or starting over, this episode is the reminder you need that someone out there is already ready to work with you.

Follow me on IG to stay connected @nicoletgsantos 

Learn more about my work at nicoletgsantos.com

In this episode, I get real about my journey hosting healing circles, day retreats, and in-person events — from my very first solo event to large-scale full day events. I break down the common fears around hosting, why you don't need to wait until you're "ready," and how starting small is actually the strategy.

Whether you're dreaming of a big retreat or just trying to host your first intimate gathering, this episode will give you the practical mindset shifts and baby steps to make it happen — on your own terms and your own timeline.

Follow me on IG to stay connected @nicoletgsantos 

Learn more about my work at nicoletgsantos.com

I unpack one of the most powerful reframes in business: selling isn't sleazy. For women of color, it's ancestral healing. In this episode I connect the dots between our history and our relationship with money, visibility, and selling — from the legacy of stolen labor and economic exclusion to the deeply conditioned belief that we must give freely without ever receiving.

If you're a WOC entrepreneur, healer, coach, or service provider who has been undercharging, over-delivering, and wondering why selling feels so hard — this episode will change the way you see every single sale you make.

We cover why the "selling is sleazy" belief was never yours to begin with, the historical truth about WOC and economic exclusion, and how charging your worth is an act of ancestral reclamation. 

Follow me on IG to stay connected ⁠@nicoletgsantos ⁠

Learn more about my work at ⁠nicoletgsantos.com

If you've ever hesitated to spend money in your business because it felt scary or irresponsible — this episode is for you.

The truth is, the way you think about money in your business determines how far it can actually grow. And when you start seeing expenses as investments rather than losses, everything changes.

In this episode, I'm sharing how shifting your mindset around investing in your business is one of the most powerful moves you can make as you scale. We're talking about real, practical examples — like finally investing in your website, bringing on the right support, and knowing when a rebrand is the move that takes you to the next level.

Follow me on IG to stay connected @nicoletgsantos 

Learn more about my work at nicoletgsantos.com

​​In this episode, I’m literally reading from my journal during my 2026 $38.5K launch — like real-time thoughts, emotions, and what was actually going through my head as it was all happening. I share how I used journaling to ground myself, build belief, and move through moments of doubt, criticism, and pressure while still showing up to sell. This is the behind-the-scenes of my mindset, self-talk, leadership, and what it actually looks like to hold money, impact, and growth in real time — plus how I leaned on rest and emotional processing to sustain it.

Follow me on IG to stay connected @nicoletgsantos 

Learn more about my work at nicoletgsantos.com

Tina Pham, MSTCM, L.Ac., is a second-generation acupuncturist and herbalist and the founder of Persimmon Acupuncture in San Francisco. Rooted in Chinese Medicine, Tina supports whole-person well-being by exploring how body, emotions, and life experience intersect. She is pursuing post-graduate training in Chinese Medicine Psychiatry, expanding her focus on mental health and integrative care. Beyond the clinic, she creates and collaborates on spaces for intergenerational healing, cultural expression, and community care, particularly within AAPI and wellness communities. 

Tina Pham shares her experience after working together 1:1 for 6 months. She dives into her journey from growing up in a household rooted in Chinese medicine to building her own practice. She discusses the importance of authenticity, mindset shifts, and community engagement in her business growth, emphasizing the value of self-trust and sustainable practices.

Learn more about Tina, her approach to holistic healing, and her community initiatives at persimmonacupuncture.com and follow her on Instagram @persimmonacupuncture.

Hazel is a multi-passionate artist, offering creative healing events, photography, and brand support for women. Her mission is to bring forth healing through connection, celebration, and creativity. She loves supporting women in shining a light on all that they are. 

Join us as Hazel reflects on her business growth, mindset shifts, and discovering clarity while balancing her passions. She also dives in on what it looks like to do all of this as a mom and wife while always being on the go. This episode covers overcoming fears, raising prices, and trusting your unique business path—perfect for multi-passionate entrepreneurs.

Connect with Hazel here: www.hazellunadesign.com

In this episode, I share a personal story about getting stranded in Mexico due to the cartel! I share valuable lessons I learned from that experience as well as learning to rest more on that trip after a successful launch. If you've ever faced uncertainty or travel mishaps, this episode goes deep into handling anxiety, the importance of community, and trusting that everything always works out.

Follow me on IG to stay connected @nicoletgsantos 

Learn more about my work at nicoletgsantos.com

Alisha and Jesenia are the founders of The Medicine Women Collective, a sacred space for healers, witches, and spirit-led entrepreneurs to rise in sisterhood, deepen their inner work, and build soul-aligned businesses from a full, rooted cup. After 19+ years of walking side by side through every season of life, they've answered the call from Spirit and their ancestors to create this collective.

Listen on how Alisha and Jesenia were able to fight their intrusive thoughts like "who are you to do this?" and host multiple events, create a strong loyal community and now in the pre-launch phase of their virtual membership while inside Emergence.

Stay up to date with TMWC here

Doors to Emergence, my 12-month group program for WOC coaches, healers, and service pro's open Monday, 1/19. Get on the waitlist here: https://www.nicoletgsantos.com/emergence

Christene Joy is is the CEO (Courageous Equanimous Officer) of Lead with JOY, who uploads overwhelmed and high-functioning Parents, Educators, and Creators to reconnect to their inner wisdom so they can trust their intuition and lead with [J]ust [O]wning [Y]ourself.

Listen on how Christene Joy was able to own her multiple identities of being a yoga instructor and leadership coach as well as what it was like for her to fully step into her own leadership role within her life and business. She shares the challenges and wins of stepping fully into her role as a coach.

Connect with Christene Joy here

Doors to Emergence, my 12-month group program for WOC coaches, healers, and service pro's open Monday, 1/19. Get on the waitlist here: https://www.nicoletgsantos.com/emergence